Overview

The P&G BeingGirl brand wanted to create an exclusive online society for girls to act as a safe place where girls could receive expert advice on everything from hairstyle to makeup. Our task was to set the stage for the online experience for a global initiative. We developed the guidelines all future content will be driven by while consistently implementing the new BeingGirl brand across multiple channels.


Landing desktop

Landing mobile

SSE

Newsletter

SSE mobile

Share with a friend email

Moms page

Facebook

Google Plus

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