Overview
The P&G BeingGirl brand wanted to create an exclusive online society for girls to act as a safe place where girls could receive expert advice on everything from hairstyle to makeup. Our task was to set the stage for the online experience for a global initiative. We developed the guidelines all future content will be driven by while consistently implementing the new BeingGirl brand across multiple channels.
"one of the most reliable and personable freelancers I’ve had the chance to work with."
-Julie Tran, Barefoot
"a pleasure to work with...unwavering positive attitude...a team player"
-Cristine Cravens, Kroger
"His expert GUI knowledge was invaluable! And his creative direction unparalleled!"
-Jennifer Castenson, Organized Living